International Awards Success

Published in March 2017

The 2017 International Brewing Awards – a competition that takes place every two years and is dubbed ‘the Oscars of the brewing industry’ – recently took place, with the announcement of the winners having been declared on Friday March 10th at the National Brewery Centre in Burton-on-Trent.

Having scooped a bronze medal for Baby-Faced Assassin (B-FA) in cask at the 2015 awards, we are delighted to have won a gold, silver and bronze medal this time around.

B-FA (keg) bagged a bronze medal, whilst our flagship IPA also came away with gold in the small pack category, ahead of entries from breweries in Australia and Canada. With the awards won this year, B-FA has now won a medal in cask, keg and can across consecutive International Brewing Awards competitions, which is a feat we’re very proud of, especially given the competition faced.

The silver medal we picked up went to the keg version of Yankee. Again, this is something we’re incredibly proud of, as up until a little over two year ago, Yankee had only ever been a beer available in cask. As with our cans, all of our keg beers are brewed and packaged in-house, so these awards recognise not just the quality of the beer we brew, but also the practices we have in place to package them to a high standard as well.

The beers entered are judged by a panel made up exclusively of experienced brewers from around the world, with representatives from the likes of Sierra Nevada, Deschutes and Bell’s joining judges from as far afield as Japan, China, Australia and South Africa and closer to home from Denmark, Sweden, Norway, Belgium and Germany (amongst others). Judging for the awards is by consensus, not by scoring, with the panel members being divided into teams which change for every session of judging. Within each panel, each judge is asked to argue the case for the beer they, as a team, should put forward to the next round. This continues until the winners in each category have been decided upon. More details on the judging process can be found here.

Our congratulations go to all the other winners, but in particular our friends at Camden Town, Thornbridge, Saltaire, Ilkley & Purity who also came away with medals, in and amongst breweries from Australia, New Zealand, Brazil, Japan, the USA, Canada, Belgium, Austria, Norway, Denmark, Germany, Spain, Switzerland and the Czech Republic.

Tom Fozard