We are once again marking Yorkshire Day on August 1st with the release of White Rose, our annual charity pale ale brewed to raise money for a local good cause.
White Rose has been a fixture in our calendar since 2011 – a cask-only pale ale that sees 10p from every pint sold donated to a nominated Yorkshire-based charity. Now in its 14th year, the initiative has raised over £12,000 to date. For 2025, we’re proud to be supporting Saint Michael’s Hospice, a local charity based just a short walk from our brewery and Taproom in Hornbeam Park, Harrogate.
Saint Michael’s provides expert, compassionate care for people living with terminal illness, along with support for their families, across Harrogate and the wider North Yorkshire area. Their care is delivered in the hospice itself, in people’s homes, and in local hospitals, ensuring patients receive the support they need, wherever they are. The charity is close to the hearts of many at Rooster’s, including friends of the brewery such as Rhiannon, who shared:
“My dad, Jon, was admitted to Saint Michael's towards the end of his battle with cancer in 2023. We will always remember the kindness and dedication of the staff who cared for him and provided support during this difficult time.”
Michael White, Partnerships Manager at Saint Michael’s Hospice, added:
“We are delighted to be chosen as the charity to benefit from sales of the White Rose charity beer, created by our neighbours, Rooster’s. As hospice care across the UK faces significant financial challenges, support like this has never been so important. At Saint Michael’s Hospice, we receive only 25% statutory funding. Therefore, we rely on the generosity of our community to help us make up the remaining 75% that is needed to provide our vital services, free at the point of need. Partnerships like this go such a long way towards helping to raise vital funds, as well as important awareness about our cause.”
We’re proud to support Saint Michael’s with this year’s release of White Rose. The beer has always been about giving something back to our community. And, being cask-only, it also supports local pubs by encouraging people to head out for a pint. In an industry facing ongoing challenges, we believe in doing what we can to support those around us, and we’re pleased that White Rose continues to be a way we can make a meaningful contribution.
White Rose will be pouring at pubs and bars across Yorkshire and beyond throughout August, and is available to Rooster’s trade customers from late July. Drinkers in Harrogate can also enjoy it fresh from the source at our Taproom, just a couple of minutes’ walk from the hospice itself.
Find your nearest pint of White Rose via the map below.*
*Listed venues have taken stock but may not have it on tap immediately, please check ahead.