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Outlaw Revisited

Outlaw Revisited

Outlaw Project Logo.jpg

As part of our move from Knaresborough back to Harrogate last year, in addition to investing in a bespoke, state of the art 30BBL brew house, we also decided to commission a second, smaller bit of kit that will allow us to brew a selection of small batch beers. You may have seen it from the Taproom, tucked up against the other side of the viewing window into the brewery. It’s been the final piece of the jigsaw of the entire relocation to Hornbeam Park and we’re finally in a position to launch the first beers brewed on the kit.

Some of you reading this will be aware that, as far back as 1995, Rooster’s has brewed beers under the Outlaw Brewing Co. banner, with these beers typically being more experimental – initially showcasing new hop varieties from the US. Outlaw was eventually shelved as a concept, before being re-imagined in 2012 with the brewing of Mad Hatter (since renamed High Tea), a collaboration between us, Taylors of Harrogate and Melissa Cole. We brewed several beers over the next few years, playing around with different ideas along the way, with some of the more popular beers then becoming popular annual releases under the Rooster’s name (Roots. Rock. Reggae. being a great example).

A couple of years ago, as the market began to swell, we decided to knock Outlaw on the head once again, preferring to release everything – including our more experimental beers – under the Rooster’s name. Since then, we’ve had various people (customers and consumers alike) asking when more Outlaw beers would be being brewed, which left us wondering how we might revisit the idea. 

Using the new 10BBL kit to brew an ongoing series of limited edition beers, some of which will form the beginning of a barrel aging programme, we’re excited to share the news that the first beers from Rooster’s Outlaw Project will be launching towards the end of February.

The beers that’ll be coming off the 10BBL kit as part of the new Outlaw Project will carry a slightly tweaked version of the recognisable Rooster’s logo and the cask, keg and can artwork for them will take on a different look to help set them apart a little from our other beers, without being too far removed from our overall approach to design. 

To mark the (re)launch of the Outlaw Project, we’re lining up an exciting ticketed event at our Taproom on the evening of February 25th and will then have a selection of the beers pouring at BrewLDN a few days later. 

Keep an eye on our social media streams for more information over the next few days.

Published February 2020

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